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Choosing Button and Link Text
When choosing text for a link or button, follow these guidelines for a higher response rate.
Do:
- Use action words.
- Think about the user experience -- what words capture their attention in a concise and relevant manner?
- Keep your text short and sweet. Labels that are too long decrease clickthrough rates.
Do Not:
- Don't use the words "Click here". All sites are now responsive, and there is no "click" on mobile. Instead, use action words.
- Don't list the whole link on the page, for example http://www.stonybrook.edu/commcms/_cms. Instead, just say something like 'View CMS Site.'
Suggested Action Words:
- Read More
- Continue Reading
- See All Videos
- See More Videos
- Watch Video
- Read All News
- Read More News
- View Event
- See All Events
- Give Now
- Make a Gift Today
- Join Us
- Volunteer
- Give Back
- Apply
- Get More Info
- Find Out More
- Sign Up
- Register Now
- Register Today
- Buy Tickets
- Get Tickets
- See Ticket Options
- See Ticket Package
- Submit Request
- Submit Response
- Provide Feedback
- Contact Us