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We're linking research with practice.

 

At The Link, we share essential insights from different areas of research to support the growing community of those interested in scicomm

 

We bring research to life to help you make an impact.

Connecting Science Communication Research with Action

Below is a curated selection of features from the field of science communication written by collaborators.

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Misconceptions in Science Communication

Science communication (scicomm) is an emerging field, and therefore still susceptible to misconceptions, including a lack of understanding of the value of targeted messages, relying too heavily on facts and data, and believing that information alone...

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Misconceptions in Science Communication

Misconceptions in scicomm can run the gamut, from failing to understand the value of an audience-specific message to relying too heavily on facts and statistics to get a point across.